The definition of “visual rhetoric” is the means of communication through visual cues such as images or text. Text that is bolded, italicized, or even underlined can add necessary emphasis to text. Adding emphasis to text can bring deeper meaning to certain words and also draw people to the word. Billboards often use visual rhetoric by writing in a certain font and adding emphasis to certain words. Adding a picture can make the audience look at the picture to grab their attention and read the rest of the advertisement.
In the picture above, Chipotle made a billboard that is all white and the majority of the letters are off white. The prominent letters shown are black drawing the attention of readers to those words specifically.
This week in class we discussed more about Hamilton and a mixtape from the play. We analyzed the visual aspects of the video, looking at the choice of color and theme. When color was used it was to emphasize the object the color was associated with. I personally did not experience rhetoric this week due to me not wanting to interact with people that often.
Works Cited: https://en.wikipedia.org/wiki/Visual_rhetoric
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